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Work Walk: Francesca Gino on Could versus Should

'Could' is more open-ended, thus more open-minded

Stowe Boyd
Jan 01, 2019
∙ Paid

In an April 2018 piece in HBR, Francesca Gino lends support to her research thesis, When Solving Problems, Think About What You Could Do, Not What You Should Do, as a form of thinking associated with rebels, and generally squelched at work.

My colleagues and I did an experiment in which I gave participants difficult ethical challenges where there seemed …

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