It’s Betweenness That Matters, Not Your Eigenvalue: The Dark Matter Of Influence
The deep structure of being truly connected: being a conduit makes you a vector.
[Originally posted in 2010.]
Recent research suggests that the most important people in social networks, relative to actually transmitting ideas, viruses, or moods, might not be the folks with the most followers, but instead might be people that are connected to a large number of individuals through shorter paths than others have.
Emerging T…
