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Nudge Units

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Nudge Units

The science of behavioral change

Stowe Boyd
Feb 6, 2019
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Nudge Units

www.workfutures.io

McKinsey researchers Anna Güntner, Konstantin Lucks, and Julia Sperling-Magro, in Lessons from corporate behavioral-science units, collate findings about so-called 'nudge units' -- behavioral science teams -- that attempt to shape behaviors:

The word nudge has since caught on in the corporate world and, along with better data analytics and improved inter…

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