They Don’t Say What They Think
David Olgilvy | TikWork | Commuting Costs | Weak Ties And revolutions
Quote of the Moment
The trouble with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.
| David Ogilvy
I was reminded of Ogilvy’s quote due to the pollsters’ surprise a few weeks ago.
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