They Don’t Say What They Think

David Olgilvy | TikWork | Commuting Costs | Weak Ties And revolutions

Quote of the Moment

The trouble with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.

| David Ogilvy

I was reminded of Ogilvy’s quote due to the pollsters’ surprise a few weeks ago.